Frank Radio Station Branding
The brief for this one was branding for a Talkback Radio Station. People listening to this radio station like to be informed as well as entertained. It aims to attract guests ranging from Prime Ministers to Show Business Luminaries.
The demographic is aged 35-85 (majority 50-65). This demographic has polarised opinions. They could be taxi drivers, retired academics, van drivers, blue collar workers, Nationalists, Australian (Green & Gold), no sense of humour. They consider themselves upstanding members of the community but are perhaps more about self importance. Sometimes open minded but more often narrow minded, xenophobic, homophobic, paranoid, traditional, conservative, middle aged, passionate, often talk about the good old days.
I designed FRANK a talkback radio station character.